EYCH started as a fashion designing boutique for couture dresses in 2012 by the founder, my younger sister, Sh. Haya Ahmed Al-Khalifa whom the name of the Boutique is derived from, she is a graduate of the Royal University for women, at the college of art and design. However, for several reasons she decided to close up shop in 2014.
The idea...
Re-establishing the shop was my idea, my love of fabrics led me to this interesting experience. I try to combine my love of luxurious fabrics into designs of distinctive dresses characterized by femininity and sophistication.
The passion...
My knowledge in fashion and fabrics comes from my passion to costume make my own evening wear and attire. So, at EYCH I try to present timeless designs that remain effortless and elegant for every occasion.